No-one wants to be alone. We all thrive on the love and attention of a committed relationship. The problem is that we don’t always know where to look for our soulmate. Day-to-day life don’t necessarily offer ideal opportunities to meet potential partners. Fortunately, the internet and online dating have made it possible for us to virtually meet and flirt from the comfort of our homes.

There are many dating sites, or dating apps for those who prefer mobile technology, to choose from. All you must do is to decide which ones you feel comfortable with and whether they suit your needs.

The first thing to keep in mind when choosing a dating site or app, is to check out the fee structure. Some websites offer free services, but the reality is that very few truly free dating sites exist. For some reason men often need to reach into their pockets more than women. Women can access quite a few services free of charge.

However, your main concern shouldn’t be whether a site or app is free or not. After all, you are looking for what could turn out to be the love of your life. The biggest deciding factor when choosing a dating site or app should be how likely it is for you to achieve this goal.

Have a look at our list of the best dating sites and apps in the UK here.