EDITORIAL RATING # 3
USER RATING # 2
eHarmony is popular for effective matchmaking and more.
Pros and Cons of eHarmony
Superb matching algorithm
Promising Scientifically-based matches
Motivated, focused and attentive users
No time wasters or scammers, thanks to the stringent entry requirements
Clearly defined target audience
Key focus on heterosexual, monogamous relationships with marriage potential
Lengthy registration procedure
A really, really, really long registration process
Not the cheapest
eHamony UK is one of the pricier dating sites out there
Not suitable for all needs
eHarmony If you’re looking for an alternative relationship or something more casual, you aren’t going to find it on eHarmony
Our conclusion for eHarmony
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There’s little doubt about the fact that that eHarmony is one of the most successful and reputable dating sites out there, partly thanks to it being one of the longest-running and most trusted in the industry. If you’re looking for true love and the prospect of a long term relationship and marriage, then this is the service for you… so long as your personal values are in line with those of eHarmony. The registration process may take a long time, but there’s a good reason for that - this site guarantees its members the most accurate partner suggestions, and wants only the most dedicated singles on its database.
Summary When it comes to popular online dating sites for singles in the UK looking for long-term relationships, eHarmony is perhaps the most well-known of them all. This particular site sets its focus on happy, lasting, hetero relationships, and employs a laundry list of psychological techniques and tests to promise its users the most appropriate matches. With its scientific basis, accurate personality tests, excellent reputation in the industry, and a set of members who are as motivated as they are thorough, there are few dating sites which as high a success rate as eHarmony.
Result detailed rating
Test winner: EliteSingles
eHarmony compared to other brands
Chances of success
If you want to know why people keep flocking to eHarmony, you only have to look at their success rates. They are, to put it bluntly, very impressive indeed. The secret probably lies in the commitment of the members; after ploughing through a hundred questions, spending countless hours sharpening their profile and shelling out a hefty subscription fee, they are sure to put in the effort to make things work via this platform. They are sincere, genuinely interested in real relationships, and will use the effective algorithm to find someone who fits their ideal.
eHarmony members aren’t in it for the fun and games, and the whole vibe of the site is aimed at those looking to settle down and find true love. Everything about eHarmony is calming, soothing, soft and slow, and members are encouraged to be sincere and to take their time reading through profiles and considering the singles on the site. The sort of flirting and game-playing you find on more casual sites isn’t present here, but that doesn’t mean that people are opposed to some light-hearted flirting while seeking out ‘the one’. On the whole, we met plenty of eHarmony members who were great fun to chat with - they’re a friendly, open and talkative community.
Security and seriousness
When it comes to reputability, eHarmony is head and shoulders above most other dating sites. They’re an internationally respected brand, and despite a security breach a few years ago, they proved their reliability and trustworthiness in their quick and effective reaction.
Value for money
So, eHarmony UK isn’t the cheapest dating site out there by a fair stretch, but if you are genuinely looking for true love and even marriage, then it’s almost definitely worth investing your money in an eHarmony profile. The effectiveness of the site and the success rate they boast make it genuinely good value for money, and while you may find more dates and casual hookups via other platforms, you’re more likely to find a long term partner with this one.
FAQ for eHarmony
eHarmony is a popular and internationally respected matchmaking service. Unlike a casual dating site, eHarmony promises to match you with carefully selected (via complex algorithm) singles, looking for true love and commitment. Compatibility is guaranteed, and as such, success rates are relatively very high indeed.
eHarmony’s members in the UK have an average age which is a fair bit higher than that on less serious dating portals (roughly double that of Tinder members, for example). The aim of this site is to find someone to settle down with, and possibly even marry, and as such it is most popular with people in the late 30’s.
eHarmony has already forged a powerful and reliable reputation in the UK, and its founder Neil Clark Warren is probably the only dating site owner who is also something of a household name. Previously a psychologist and relationship advice specialist, Warren set up eHarmony with the intention to provide a sincere relationship platform for the populous. The site has been criticised for its lack of inclusivity, but as for overall reputability, they don’t get much better than this site.
When it comes to getting people together and even getting married, eHarmony really is on the top of the pile of mainstream dating sites. Their success partly comes down to the commitment of their members, who have to jump through plenty of hoops just to sign up.
You cannot use eHarmony.co.uk without first registering and setting up a profile. And that means going all the way - there’s no quick and easy version of this site to give you a taster, you really do have to complete the full, lengthy personality test before even getting a glimpse of any other members.
While you can use the site without first paying, there’s not much point in signing up to this platform unless you’re interested and able to hand over the money for a membership. Once you’re sure the site is the right one for you, you can sign up for a full membership and reap the benefits.
If you don’t want to pay straight away for eHarmony, you can still complete the questionnaire, see your matches and set up your profile, but your ability to use the site will be very limited without a paid membership. For example, you won’t be able to see the photos of any of your matches, or send your own messages to anyone - and if you can’t see or get in touch with those selected as compatible, it seems unlikely love is going to blossom!
You can pay for all eHarmony memberships with either a credit card or Paypal.
You can use PayPal as an alternative payment message on eHarmony UK.
There is no official customer service number for eHarmony. However, members can get in touch via an online contact form.
eHarmony.co.uk does not offer any sort of trial subscription. The minimum amount of time you can sign up for is six months, meaning you really do need to be committed to finding love online in order to use the service. eHarmony occasional has a promotion: the eHarmony free communication weekends. While these may sound like a great love-in, the reality of the situation is a bit disappointing, allowing curious potential paying members the ability to ‘unlock’ one free message, after having to jump through all sorts of hoops and sending pre-written messages. This special day is not really much different from the regular day-to-day running of the site for non-paying members, as you still won’t be able to see photos or have any real and meaningful communication with your matches.
The secret to success on eHarmony really all comes down to the quality and depth of your profile. Really allow yourself a decent amount of time to answer every question, and think carefully about your answers. Pick a good profile picture, and make sure your profile shows off your best and most interesting side. Once you’ve done this, you can jump in the deep end and start firing off messages - no need to be shy, as everyone’s in the same boat!
Everyone on eHarmony is looking for the same thing, and the algorithm used means the best matches get delivered to you daily. As such, it’s fair to say the chances of success on this portal are relatively very high, and lots of people have found their perfect partner via eHarmony.
If you’ve given a wrong answer while taking the (lengthy) questionnaire, you can skip back via the ‘oops!’ button on the bottom of each question. Your personal details and search criteria can be easily changed in your settings tab, but if you want to completely re-take the personality test, you have to contact customer services, and even then there is no guarantee they’ll say yes.
You’ll be pleased to hear that the costly nature of eHarmony can easily be softened with a promotional code, coupon or discount voucher, of which there are thankfully many. The eHarmony website itself offers a promotional code, which brings the price down a touch, but only applies if you sign up for a full year’s membership. You can actually get a 3 month membership via a gift voucher, which might actually be a great way to trial the site: and coupon sites such as Groupon sometimes feature promotions with eHarmony. Few people actually pay the full price in the end, so keep your eyes peeled for ways to make things cheaper!
The eHarmony price structure is a bit up and down, and depends on promotions and the length of the subscription.
- 12 month membership: £12.95 per month
- 6 month membership: £19.95 per month
- 3 month membership: £22.95 per month
Unlike most dating sites, there seem to be almost no fakes on eHarmony. While there are almost certainly some out there, they don’t come up on any reports we’ve seen, and we believe it is mainly due to the company’s sensible practice of making the registration process lengthy and thorough, and the price reliably high. There are, however, a fair number of fake-looking profiles, most probably run by people who aren’t paying members.
There don’t seem to be the usual tell-tale signs of fake profiles on eHarmony. However, if you want to weed out the non-paying members, you can specifically request a personal message from a member. If they only write in pre-written eHarmony messages, you can safely assume they aren’t a fully paid member of the site.
eHarmony have apps for Android, Windows and Apple phones, and they clearly went to a lot of trouble to make it as effective as possible. The eHarmony app isn’t trying to compete with industry leaders like Tinder, but instead offers almost everything the website does when you’re on the go.
All you have to do in order to cancel your eHarmony subscription is to deactivate auto renewals in your eHarmony account. Simply follow the instructions in the account settings, and click the ‘billing’ tab, where you’ll see a ‘cancel my subscription’ option. If you cancel within three days of signing up, you can even get a full refund.
It’s easy to delete your eHarmony account. On the ‘billing’ page mentioned before, you can simply click the ‘close my account’ option. Make sure you’ve canceled your subscription too, though, as otherwise you may be liable for payments.
Have you received the “We're sorry – we are unable to find the right type of people for you” message? If this popped up after you completed the personality test, you are far from alone. As many as 20% of potential members find themselves rejected from this site, and while it may seem harsh, it could actually be saving you time and money if the site isn’t for you. While eHarmony are hesitant to admit it, there are two factors which are regularly cited as being the reason for rejection by the site: being depressed, and being homosexual. Indeed, eHarmony were taken to court over the latter reason, leading them to set up a site specifically for gay members. While being homosexual is almost certainly going to interfere with your chances of marrying a hetero partner, it seems rather unnecessarily cruel to reject people for suffering from depression. Nobody is completely sure about all the reasons why people get rejected, but it has been suggested that factors regarding religion and attitudes to monogamy may play a part, leading to some people criticising the site for its stance on inclusivity.
eHarmony at a glance
Reviewed by: UK DatingAdvisor.net
Overall rating: 8 / 10